This afternoon, the Plaza’s Food Hall will expand, adding ubiquitous brands Lady M, Luke’s Lobster, Sushi of Gari, William Greenberg Desserts, Tartinery and Pain D’avignon among others. Overall, the move not only verifies the success and relevance each brand possesses but more importantly demonstrates an aggressive move for the Plaza to re-brand its Food Hall. While the Food Hall has enjoyed some success since it opened in 2010, it was always confronted with the challenge of overcoming prohibitive prices for mediocre food.
In addition, the food sold previously at the Food Hall failed to associate with noteworthy brands, such as William Greenberg, Lady M or Sushi of Gari. Nevertheless, the decision to add these omnipresent merchants to what is clearly a touristic dominated venue is genius. Now, tourists do not have to travel around New York, going from Upper East to SoHo to Midtown to try their favorite brands. While the Food Hall was not too busy despite its opening this afternoon, it is only a matter of time before lines emerge.
Food Hall @ Plaza Hotel
1 West 59th Street,
New York, NY, 10019
P: + 1 (212) 986-9260